SOCIAL MEDIA INFLUENCE


  1. Over half of the world’s population now uses social media, making up 62.6%.
  2. Globally, 5.07 billion people use social media, with 259 million new users joining in the past year.
  3. According to Social Media Marketing Statistics, there are 302 million social media users in the United States.
Data from Statista 

The amount of people on social media is only going to increase. Social media is one if not the largest way to network and connect people, businesses, organizations, etc. to one another. Social media has a huge impact on today’s business world if that comes from sales, promotions, advertising, marketing, etc. The amount of people who use social media means that if a business is actively using social media the amount of people that can be reached while using specific platforms. Social media boosts creativity and engagement not only from the public but within business organizations as well. Being able to share ideas and knowledge while getting feedback from people all across the world is something that can help make lasting impacts for companies and organizations. 


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